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What is Partner Admin Link (PAL)?

Partner Admin Link (PAL) is a mechanism to demonstrate a partner’s influence on Azure consumption to Microsoft. This allows Microsoft to identify, highlight, enable and reward partners services to Microsoft Azure customers.

PAL is now available globally and an incentive program will begin in March 2019 to coincide with the availability of Azure on the new MCA program. Partners can earn incentives based on a percentage of influenced Azure consumed revenue.