What's in it for me as a partner using Skype for Business Optimisation using Citrix?

By using Skype for Business and Citrix, a partner has access to comprehensive products and features to enable a broad range of services to their customers including application virtualisation and hosting, virtual desktop hosting (server and client OS including Linux!) along with leading security and application delivery controller features (load balancing, SSL Offloading, SSL VPN and many more: http://www.rhipe.com/netscaler-series-part-3/)

These features present partners with the opportunity to go to market with a strong security and mobility message that will be very attractive to customers.  The broad set of features available to the partner enables them to create high-margin, low risk premium services that can often complement existing services.  For example, using NetScaler to protect existing services including IaaS, remote access or web traffic.